Have a business, will design a mobile App! That’s the marketing mantra of the smartphone era! Marketing strategies have a habit of changing with time, first it was online marketing, then social media came along, and now it looks like businesses will have to add mobile apps to their marketing mix to keep up with their target customers.
As more and more people have started using smartphones to research and search for products online, mobile apps have become marketing tools that promise excellent ROI. Create an engaging app, and you get to tap into a huge market of smart phone users. In Australia alone, 52% of mobile phone owners, use smartphones! What’s more according to reports 28% of them have used their phones to purchase products.
So, if you haven’t jumped on the Mobile Apps boat yet, it’s time you did. However, before you take that leap, here are some tips that you must keep in mind to come up with a winning mobile app development idea!
It’s one of the first rules of marketing, yet you’ll find that many business owners simply come up with a great application only to find that it has no takers.
So, the commandment of Know Thy Market has to be sacrosanct indeed. Take your time to study the available apps in your chosen niche area, follow their reviews and identify a gap that you can fill with your app.
Unless the end user finds the application useful, interactive and relevant to his needs, you can forget about gaining any marketing advantage from it!
Today’s smartphone users are knowledgable and aware of the range of features that exist in the market. Give them something ordinary and they’ll either ignore your app or criticize it without mincing words!
Social networking is here to stay and probably take over the way we interact with people in the future. Mobile apps don’t seem to be in any hurry to go away either, in fact they may in all liklihood change the way online businesses are done. Combining social media features with mobile apps is therefore a win-win strategy!
When you create apps that allow and empower your users to share content with their friends or contacts on social networking sites, you win instant brownie points!
It is not enough to create a great application and let it take its course through the cyber world! You have to also work on keeping the content fresh and current. One way of doing this is to ask for feedback from the users and keep tabs on what the competition is doing.
Look out for advancements in technology too so that your application can be used with almost any device that gets introduced into the market.
Once you have built an application, also build in sweet tooth rewards or brownie points systems into the apps that reward users for referring the app to friends and so on.
These tips will hopefully help you create a great mobile app. You can of course always get in touch with us, we’ll brainstorm with you and help you come up with an app that your market will love!