Appsquare’s Approach: Listen. Think. Innovate!
We have a detailed approach towards mobile app development that can broadly be divided into listening, thinking ahead, and innovating.
We start with defining the technical scope, so that there’s complete clarity on the app development feasibility. We research and think ahead to determine the best way to execute the app development project, and suggest innovations keeping in mind the end goals of promoting downloads, attracting customers and enhancing the client’s brand value.
Discovery
A new mobile app process commences with putting your idea in the center and considering it along with business environment, market place, goals, consumers, competition, budgets and revenue expectations.

Project architecture & design
The discovery stage allows our technical and design team to think of the architecture from the users perspective. The app structure, layout, interactivity and navigation are identified in this phase to enrich user experience.

Build
We start with Phase Zero, it involves detailed breakdown of the requirements and doing a technical feasibility to adopt the best development strategy. We produce a functional specification document, which is ‘scope’ in short that includes the user flow, wireframes, tech feasibility, software and testing requirements.
Phase Zero makes the development look easy.

Test and Quality Assurance
Testing and quality assurance commences at the discovery stage itself. QA specialist provide critical inputs that form the basis of project architecture, design, tech feasibility, software requirements and the entire development process. Testing is also a consistent activity to ensure that the app works and has zero bugs.
Launch
The wait is over; app is in the marketplace for potential customers to download. We make the approval process seamless; guide you with the developer account, client support website, and other hosting requirements.

Ongoing Support
App Development (be it iphone apps, android apps, or those for any other interface) is not a one-off activity. App revisions, new features, platform changes or general support, you’ve got a partner that you can trust!

